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Lucie
Professor
The course provides a practical 6-step Social Media Content Planning workflow designed for K-Beauty and K-Brands. Learners will master the distinction between Brand Content & Creator Content, become proficient in popular creative directions (Texture, Swatch, UGC/EGC, ASMR), construct Big Ideas/Key Messages, develop Content Pillars, build Content Calendars, and manage goals using real-world KPI & Target Trackers.
4.6 2.6K

Course Description

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Flash Sale -10%
  • 110 hours in total
  • 75 lessons
  • 24 challenges
  • 3 Certificates of completion
  • Lifetime access

Video

110 hours in total

Text material

382 pages

Assessments

24 challenges

Certificates

3 Certificates

What's included?

Outstanding features for highly customizable Courses, Units, Lessons, and Quizzes.

Comprehensive Knowledge

Seamlessly distinguish and combine Brand Content (enhancing Brand Identity/Long-term Value) and Creator Content (boosting Trust & Conversion) in K-Beauty campaigns.

Working Pipeline

Master the 6-step Social Media Planning workflow: defining Campaign Goals, conducting competitor research, finalizing Big Ideas, establishing Content Pillars, and selecting formats (Reels, Carousels, Stories).

Practice

Master K-Brands-standard practical tools: build professional Content Calendars and manage key performance metrics (Reach, Engagement, GMV, ROAS) using KPI Trackers.

Real Experiment

Using the provided template and social content calendar from Pickdi's mentor to apply immediately to the real case and campaign of your company.

Course Lessons

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Created by

Liam

History Teacher
Lucie is a Digital Marketing Strategist specializing in global beauty marketing, with a strong focus on the U.S. skincare industry. She translates market data, consumer insights, and social trends into effective influencer marketing strategies and high-performing campaigns. With experience leading global influencer marketing campaigns across the U.S. and Europe, she has developed strong expertise in creator selection and evaluation, campaign planning, content strategy, and performance optimization. As one of Pickdi's first mentors, Lucie has mentored aspiring marketers, helping them understand the influencer marketing industry, build practical skills, and prepare with confidence for internships and their early careers.

Reviews

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4.4
3.5K ratings
5: 2.8K reviews
4: 409 reviews
3: 3 reviews
2: 0 reviews
1: 0 reviews
Nguyen Ha Phuong
45 minutes ago
5.0
Most valuable!
The most valuable part was the Competitor Research section and the KPI & Target Tracker templates. I immediately applied the analytical framework from Anua and Supergoop to realign our team's Content Strategy, boosting our Instagram Engagement Rate by over 30% in just one month.