Customer support

Demo course

Add your short course description here
Liam
Professor
The course equips marketers with data-driven design thinking to defend creative ideas using core metrics (CTR, CPA/CAC, CR, ROI) and A/B Testing methods to optimize winning ad concepts. Learners are guided on using AI Presentation Engines (Gamma App, DesignBot Workflow) to build professional AI Pitch Decks in minutes, while mastering Briefing Etiquette standards to establish clear boundaries between executing tasks independently with AI versus delegating to design teams or specialists. The course concludes with a Mini Showcase session solving real-world visual challenges for K-Brands projects.
4.6 2.6K

Course Description

Write your awesome label here.
Flash Sale -10%
  • 110 hours in total
  • 75 lessons
  • 24 challenges
  • 3 Certificates of completion
  • Lifetime access

Video

110 hours in total

Text material

382 pages

Assessments

24 challenges

Certificates

3 Certificates

What's included?

Outstanding features for highly customizable Courses, Units, Lessons, and Quizzes.

Comprehensive Knowledge

Master Data-Driven Design principles, analyze the mathematical foundation of Performance Marketing (CTR, CPA/CAC, CR, ROI), and apply A/B Testing workflows to demonstrate the business impact of AI designs.

Working Pipeline

Proficiently use AI Presentation Engines (Gamma App & DesignBot) to package marketing campaigns into professional AI Pitch Decks within minutes.

Practice

Master Briefing Etiquette and Hand-off Workflows, clearly defining when to produce assets independently using AI and when to draft briefs for specialized production teams.

Real Experiment

Confidently present Visual Ads solutions and defend creative campaigns in a Mini Showcase meeting Korean brand (K-Brands) operational standards.

Course Lessons

Write your awesome label here.

Created by

Liam

History Teacher
Liam brings over 8 years of practical experience in Multimedia Production, CGI/VFX, and Commercial Ad Design. A Digital Communication & Media graduate from Raffles University (Singapore), he has advised on visual and AI strategy for enterprise clients including The Grand Ho Tram, Nutifood Corp, NgocDung, Kangnam, and PICKDI Corp. Specializing in integrating Generative AI into commercial pipelines, he trains students in workflows that meet strict Korean partner standards.

Reviews

See all reviews
4.7
3.5K ratings
5: 3.3K reviews
4: 167 reviews
3: 3 reviews
2: 0 reviews
1: 0 reviews
Nguyen Thi Mai 
4 hours ago
5.0
Confidently conquer the interview!
In the past, I used to freeze when defending design ideas because I spoke mostly from intuition. Learning about Performance Metrics and A/B Testing taught me how to use CTR and CR data to prove visual value. The Mini Showcase session and AI Pitch Deck created with Gamma App gave me full confidence during my K-Brand Marketing Intern interview!