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Chi Lan
Professor
Management training course focused on strategic leadership, system building, and team operations for managers leading K-Brands standard Mass Booking Influencer Marketing campaigns. Students will master resource allocation, workload capacity estimation, standardized operating procedures (SOPs) from Sourcing to Payment, multi-tiered reporting systems (Executive Dashboard, Operational, Campaign & Team Performance), and proactive risk management (Creator ghosting, Shipping issues, Payment delays) to guarantee campaign KPIs.
4.6 2.6K

Course Description

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Flash Sale -10%
  • 110 hours in total
  • 75 lessons
  • 24 challenges
  • 3 Certificates of completion
  • Lifetime access

Video

110 hours in total

Text material

382 pages

Assessments

24 challenges

Certificates

3 Certificates

What's included?

Outstanding features for highly customizable Courses, Units, Lessons, and Quizzes.

Comprehensive Knowledge

Plan budgets, resources, and accurately measure team Workload Capacity to establish realistic Mass Booking campaign timelines.

Working Pipeline

Develop practical risk mitigation playbooks: Handle Creator ghosting, shipping delays, and maintain transparent payment workflows.

Practice

Establish standard operating procedures (SOPs) spanning Sourcing, Outreach, Shipping, Content Approval, and Payment, optimizing Google Sheets/CRM tools and managing multi-tiered reporting.

Real Experiment

Cultivate a Leadership Mindset, prioritize bottleneck resolution, and build high-performance booking campaign operation teams.

Course Lessons

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Created by

Chi Lan

History Teacher
Chi Lan is a marketing strategist and team leader with nearly 10 years of industry experience, including over five years of leading marketing teams in startups and SMEs. With a Master's degree in Marketing from Europe and extensive experience working with global clients in multicultural environments, she has built and managed scalable marketing operations across multiple functions. Her expertise includes designing efficient workflows, building high-performing teams, and developing operational systems that enable organizations to execute complex projects at scale with consistency and efficiency.

Reviews

4.7
1.1K ratings
5: 978 reviews
4: 45 reviews
3: 0 reviews
2: 0 reviews
1: 0 reviews
Tran Thu Trang
4 hours ago
5.0
Systems-thinking mindset!
The knowledge in this course is invaluable for a young Leader like me! The analysis on data latency between Calendar Months and Campaign Timelines stopped me from feeling lost when preparing reports for the Board of Directors. The crisis response SOPs for Creator ghosting and shipping issues also helped our team minimize product loss risks.