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Lucie
Professor
This course equips learners with a comprehensive practical foundation in the global K-Beauty industry and Influencer Marketing strategies aligned with the operational standards of Korean cosmetics corporations. Featuring a modular structure ranging from market overviews and real-world case studies (Medicube) to Influencer/TikTok Shop Affiliate Tier classifications and remote workspace setup (VPN), students will master the mindset and practical skills to confidently apply for Remote Marketer positions at K-Brands.
4.6 2.6K

Course Description

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Flash Sale -10%
  • 110 hours in total
  • 75 lessons
  • 24 challenges
  • 3 Certificates of completion
  • Lifetime access

Video

110 hours in total

Text material

382 pages

Assessments

24 challenges

Certificates

3 Certificates

What's included?

Outstanding features for highly customizable Courses, Units, Lessons, and Quizzes.

Comprehensive Knowledge

Understand the overall landscape of the global K-Beauty market, the explosion of Social Commerce on TikTok Shop US/UK, and rapid growth lessons from the Medicube Case Study.

Working Pipeline

Clearly differentiate the roles of Creator, Influencer, Affiliate & KOC, while mastering the 7-step operational workflow of a hands-on Influencer Marketing campaign.

Practice

Master key KPI frameworks (Performance KPIs, Volume KPIs, Brand Fit KPIs) and the TikTok Shop Affiliate Tiers system (L0 to L6+) to evaluate creators accurately.

Real Experiment

Install and proficiently use VPN tools (Urban VPN, Proton VPN) to bypass geographical barriers, conduct market research, and execute Remote Marketing tasks for Korean enterprises.

Course Lessons

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Created by

Lucie

History Teacher
Lucie is a Digital Marketing Strategist specializing in global beauty marketing, with a strong focus on the U.S. skincare industry. She translates market data, consumer insights, and social trends into effective influencer marketing strategies and high-performing campaigns. With experience leading global influencer marketing campaigns across the U.S. and Europe, she has developed strong expertise in creator selection and evaluation, campaign planning, content strategy, and performance optimization. As one of Pickdi's first mentors, Lucie has mentored aspiring marketers, helping them understand the influencer marketing industry, build practical skills, and prepare with confidence for internships and their early careers.

Reviews

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4.5
3.5K ratings
5: 3.2K reviews
4: 234 reviews
3: 5 reviews
2: 0 reviews
1: 0 reviews
Pham Duc Toan (Tony)
4 minutes ago
5.0
Great training document for a whole team!
Even with managerial experience, this course provided many valuable insights into how multi-million dollar K-Beauty brands like Medicube or ANUA scale up affiliate video volumes. This serves as excellent internal training material for me to standardize working workflows for the junior members on my team.