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An intensive Micro-Sprint course helping you master the core role of Influencer Marketing in an E-commerce environment. Learners will master key performance indicators (Reach, Engagement Rate, GMV), spot red flags (fake followers), and classify collaboration models (Product Seeding, Paid Collaboration, Affiliate). This streamlined curriculum tailored for K-brands provides frameworks to evaluate Creators through Audience Quality and Niche Relevance, empowering Freshers to optimize budgets and drive high conversion rates.

4.6 2.6K

Course Description

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Flash Sale -10%

110 hours in total
75 lessons
24 challenges
3 Certificates of completion
Lifetime access

Video

110 hours in total

Text material

382 pages

Assessments

24 challenges

Certificates

3 Certificates

What's included?

Outstanding features for highly customizable Courses, Units, Lessons, and Quizzes.

Comprehensive Knowledge

Accurately Measure E-commerce Campaign Performance: Track core KPIs (Reach, Impressions, Engagement Rate, GMV) and instantly detect red flags (fake followers, suspicious growth spikes).

Working Pipeline

Deploy Flexible Collaboration Models: Select collaboration strategies based on budget—Product Seeding (Free), Paid Collaboration (Guaranteed deliverables), and Affiliate (Revenue sharing with CTA integration).

Practice

Evaluate & Select Creators Holistically: Analyze creators across tiers (from Nano to Mega), assessing Audience Quality, Niche Relevance, and Brand Alignment beyond mere follower counts.

Real Experiment

Manage Deliverable Quality Across Formats: Standardize quality across content formats (Unboxing, UGC, Livestreams, Integrated Videos) and master Brief approval SOP workflows.

Course Lessons

History Teacher

Kina is a Global Marketing Specialist with expertise in influencer marketing and social media management in the health and beauty industry. She has successfully managed three PR campaigns for the U.S. market, building and maintaining strong relationships with over 200 KOLs to support new product launches. Through strategic influencer collaborations, she helped generate more than 300 video contents, significantly increasing brand awareness and market visibility. Kina is passionate about creating impactful marketing campaigns that connect brands with the right audiences and drive measurable results.

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