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Billie
Professor
Comprehensive training on K-Brands' standard Influencer Marketing strategy, from understanding social media roles and analyzing Creator tiers (Nano, Micro, Macro, Mega/Celebrity) to establishing 4 selection criteria tailored to target markets (US, Vietnam). Students will acquire hands-on workflows to search and recruit multi-channel KOC/KOLs across Facebook, Threads, Instagram, and TikTok Shop Affiliate, optimizing budgets and driving breakthrough sales (GMV) for brands.
4.6 2.6K

Course Description

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Flash Sale -10%
  • 110 hours in total
  • 75 lessons
  • 24 challenges
  • 3 Certificates of completion
  • Lifetime access

Video

110 hours in total

Text material

382 pages

Assessments

24 challenges

Certificates

3 Certificates

What's included?

Outstanding features for highly customizable Courses, Units, Lessons, and Quizzes.

Comprehensive Knowledge

Accurately analyze 4 core criteria (Brand fit, Audience match, Reach/Engagement, Content style) to select the right Creators for K-Beauty & K-Brands campaigns.

Working Pipeline

Build standardized KOC/KOL recruitment posts and professionally manage Booking/Affiliate networks for brands.

Practice

Master multi-channel Creator search techniques: Leverage Facebook Groups, the "More like this" algorithm on Threads, Repost/Tagging/Hashtags on Instagram, and TikTok Affiliate Program.

Real Experiment

Flexibly combine Mass Creator Seeding (Nano/Micro) and Celebrity/High-profile Creator models based on real-world case studies from Medicube, SKIN1004, DefenAge, and Beauty of Joseon.

Course Lessons

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Created by

Billie

History Teacher
Hoang (Billie) Vu is an experienced Influencer Marketing for several Korean beauty brands. For the last 3 years, he has worked and assisted several skincacre and makeup brands (such as SKIN1004, CORSX, CLIO, etc) in developing and executing influencer marketing campaigns, with regard to both paid and gifted seeding. His experience has spanned across several regions, including SEA, EU and the U.S

Reviews

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4.7
302 ratings
5: 263 reviews
4: 57 reviews
3: 32 reviews
2: 0 reviews
1: 0 reviews
Nguyen Le Hoang
3 hours ago
4.0
Exceeded my expectations!
The case study analysis of Medicube and SKIN1004 really opened up my mindset! I now clearly understand when to use the Mass Creator Seeding model and when to incorporate Celebrities. The technique of hunting Creators via 'Repost' and 'Tagging' sections on Instagram saved our team 50% of our search time weekly!