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Lucie
Professor
This course provides comprehensive practical mindsets and skills in Influencer Marketing specifically tailored for Korean Brands (K-Brands). Learners will master the complete workflow—from manual Creator sourcing (Hashtags, Competitor Spying, Comment sections) to leveraging advanced data analytics tools such as Exolyt and FastMoss. Additionally, the course guides you through qualitative & quantitative evaluation methods (Engagement Rate, Fake Follower detection) and professional Creator list management using standardized Tracking Sheets.
4.6 2.6K

Course Description

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Flash Sale -10%
  • 110 hours in total
  • 75 lessons
  • 24 challenges
  • 3 Certificates of completion
  • Lifetime access

Video

110 hours in total

Text material

382 pages

Assessments

24 challenges

Certificates

3 Certificates

What's included?

Outstanding features for highly customizable Courses, Units, Lessons, and Quizzes.

Comprehensive Knowledge 

Master 3 manual Creator sourcing techniques (Hashtags/Keywords, Spying Competitors, Comment Section) and effectively leverage data analytics tools FastMoss and Exolyt.

Working Pipeline

Accurately evaluate Creators using quantitative metrics (Engagement Rate, Follower Tier) and qualitative standards (Brand Alignment, Reputation, Content Authenticity).

Practice

Rapidly detect Fake Followers, Fake Engagement, and audit View-to-Follower Ratios to optimize campaign budgets.

Real Experiment

Build and manage standardized Creator Management & Tracking Sheets tailored for K-Brand Seeding, Affiliate, and Paid Collaboration campaigns.

Course Lessons

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Created by

Lucie

History Teacher
Lucie is a Digital Marketing Strategist specializing in global beauty marketing, with a strong focus on the U.S. skincare industry. She translates market data, consumer insights, and social trends into effective influencer marketing strategies and high-performing campaigns. With experience leading global influencer marketing campaigns across the U.S. and Europe, she has developed strong expertise in creator selection and evaluation, campaign planning, content strategy, and performance optimization. As one of Pickdi's first mentors, Lucie has mentored aspiring marketers, helping them understand the influencer marketing industry, build practical skills, and prepare with confidence for internships and their early careers.

Reviews

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4.8
1K ratings
5: 903 reviews
4: 46 reviews
3: 4 reviews
2: 0 reviews
1: 0 reviews
Hoang Ngo
4 hours ago
5.0
More confidence to apply the job!
Our company used to waste a lot of budget by booking Creators with fake followers. The lesson on detecting Fake Engagement and calculating View-to-Follower Ratio was a true lifesaver that helped me filter out low-quality KOCs.