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Torrie
Professor
An intensive course designed for Marketing Freshers to standardize strategic thinking and practical execution skills in Email Marketing for K-Brands. Students will master the core differences between Email Campaigns (manual, scheduled sends) and Email Flows / Automation (automated triggers based on user behavior). The course dives deep into high-converting email design structures (Header, Hero, Body Content, Footer), analyzes classic mistakes that waste CRM budgets, and teaches how to configure Triggers, Flow Filters, and Email Deliverability & Accessibility standards to ensure emails land safely in the Inbox.
4.6 2.6K

Course Description

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Flash Sale -10%
  • 110 hours in total
  • 75 lessons
  • 24 challenges
  • 3 Certificates of completion
  • Lifetime access

Video

110 hours in total

Text material

382 pages

Assessments

24 challenges

Certificates

3 Certificates

What's included?

Outstanding features for highly customizable Courses, Units, Lessons, and Quizzes.

Comprehhensive Knowledge

Clearly distinguish the nature, use cases, and synergy between Email Campaigns (Promotions, Product Launches) and Email Automation Flows (Welcome, Cart Abandonment, Post-Purchase) to maximize ROI.

Working Pipeline

Master configuring Triggers, Flow Filters, and Conditional Splits to personalize messages based on user context, avoiding duplication or poorly timed emails.

Practice

Build high-converting email layouts using Reusable Building Blocks (Header, Hero Section, Body Content, Footer) aligned with Landing Page standards.

Real Experiment

Control key technical metrics for Email Deliverability (avoiding Spam folders) and Accessibility to maximize Open Rates and CTR.

Course Lessons

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Created by

Torrie

History Teacher
Torrie is a Marketing Specialist with over four years of experience across industries, including home décor and beauty retail, serving global market. Her experience covers various marketing functions, including copywriting, graphic design, paid advertising, email marketing, and campaign execution. Working across different areas has given her a practical understanding of both marketing strategy and execution, as well as experience in solving day-to-day marketing challenges.

Reviews

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4.3
1K ratings
5: 871 reviews
4: 87 reviews
3: 3 reviews
2: 0 reviews
1: 0 reviews
Tien Thuy Tran
4 hours ago
5.0
Short, concise but practical!
A short yet perfectly structured course on operating E-commerce CRM systems. The distinction between 'Company-driven timing' (Campaign) and 'Customer-driven behavior' (Automation) is sharp. I used the included toolkits as an SOP to train all Freshers and Juniors on my team.