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Billie
Professor
An in-depth course specifically designed for Marketers aiming to work with Korean brands (K-Brands). The program provides a comprehensive mindset and skill set for Gifted Seeding (sending product experience gifts to Influencers without fixed fees): from distinguishing Gifted vs. Paid Seeding, setting up 6 precise Creator selection criteria, identifying Red Flags during screening, to standardizing Outreach workflows and leveraging 4 tactical negotiation strategies to maximize authentic UGC conversion rates at zero cost.
4.6 2.6K

Course Description

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Flash Sale -10%
  • 110 hours in total
  • 75 lessons
  • 24 challenges
  • 3 Certificates of completion
  • Lifetime access

Video

110 hours in total

Text material

382 pages

Assessments

24 challenges

Certificates

3 Certificates

What's included?

Outstanding features for highly customizable Courses, Units, Lessons, and Quizzes.

Comprehensive  Knowledge

Accurately distinguish the essence, goals, and ROI between Gifted Seeding and Paid Seeding to apply them correctly to K-Brands campaigns.

Working Pipeline

Master the 6 Creator selection criteria (Brand Affinity, Audience-Brand Fit, Review-Friendly Content, etc.) and instantly spot Red Flags to eliminate unsuitable Creators.

Practice

Apply a standardized 4-question framework when writing Outreach Emails, flexibly swapping out power keywords to boost Creator response rates.

Real Experiment

Confidently negotiate and tactfully resolve 3 common refusal scenarios (Creators demanding payment, absolute creative freedom, or extended trial periods) to build long-term collaborative relationships.

Course Lessons

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Created by

Billie

History Teacher
Hoang (Billie) Vu is an experienced Influencer Marketing for several Korean beauty brands. For the last 3 years, he has worked and assisted several skincacre and makeup brands (such as SKIN1004, CORSX, CLIO, etc) in developing and executing influencer marketing campaigns, with regard to both paid and gifted seeding. His experience has spanned across several regions, including SEA, EU and the U.S.

Reviews

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4.5
456 ratings
5: 377 reviews
4:123 reviews
3: 2 reviews
2: 0 reviews
1: 0 reviews
Bao Tran
23 minutes ago
5.0
Fit my expectations!
I bought this course to standardize the working process for Juniors on my team. The Outreach Email templates and Screening Checklists are incredibly practical and can be applied directly to our corporate Standard Operating Procedures (SOP) right away.