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Torrie
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Comprehensive foundational training in Email Marketing tailored specifically for the K-Beauty & E-commerce industries. Students will acquire the strategic mindset to build customer data-driven Owned Media channels, master technical drivers for Inbox placement (Email Deliverability - SPF, DKIM, DMARC), design accessible emails (Email Accessibility), and select suitable ESP platforms like Klaviyo, Mailchimp, or HubSpot. The course helps convert engagements into repeat purchases and optimizes Customer Lifetime Value (LTV) according to Korean enterprise standards.
4.6 2.6K

Course Description

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Flash Sale -10%
  • 110 hours in total
  • 75 lessons
  • 24 challenges
  • 3 Certificates of completion
  • Lifetime access

Video

110 hours in total

Text material

382 pages

Assessments

24 challenges

Certificates

3 Certificates

What's included?

Outstanding features for highly customizable Courses, Units, Lessons, and Quizzes.

Comprehensive Knowledge

Correctly frame Email Marketing as an Owned Media channel to nurture long-term customer relationships and increase Customer Lifetime Value (LTV) for K-Beauty & Skincare brands.

Working Pipeline

Master Email Deliverability techniques: Understand Inbox placement algorithms, optimize Sender Reputation, maintain List Health, and configure authentication protocols (SPF, DKIM, DMARC) to avoid Spam folders.

Practice

Select and operate leading Email Service Providers (ESPs) such as Klaviyo, Mailchimp, and HubSpot tailored to various K-Commerce business scales.

Real Experiment

Apply Email Accessibility standards: Design mobile-optimized layouts, leverage Live Text, Alt Text, readable typography, and proper color contrast to maximize Click-Through Rate (CTR) & Conversion Rates.

Course Lessons

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Created by

Torrie

History Teacher
Torie is a Marketing Specialist with over four years of experience across industries, including home décor and beauty retail, serving global market. Her experience covers various marketing functions, including copywriting, graphic design, paid advertising, email marketing, and campaign execution. Working across different areas has given her a practical understanding of both marketing strategy and execution, as well as experience in solving day-to-day marketing challenges.

Reviews

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4.7
1.1K ratings
5: 804 reviews
4: 205 reviews
3: 13 reviews
2: 0 reviews
1: 0 reviews
Pham Vo Minh Triet
4 hours ago
4.5
Fit my role!
A exceptionally well-structured course for Marketers looking to elevate their CRM and Lifecycle Marketing skills. It skips cheap hacks and dives deep into technical fundamentals from Deliverability to ESP architecture. I mandated my entire marketing team to take this course to standardize our Owned Media operations.