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Lucie
Professor
The "E-commerce Basics & Affiliate Operations" course is intensively designed following operational standards of international K-Beauty and K-FMCG brands. Trainees will start from E-commerce sales channel fundamentals (D2C, Marketplace, Omni-channel), understand the essence of Affiliate Marketing in the conversion funnel, and master Affiliate models on Shopee, Amazon, and primarily TikTok Shop Affiliate operations. The course provides step-by-step guidance on setting up Target Collaborations, negotiating commissions/flat fees, approving Free Samples, scouting creators based on KPIs (GMV, GPM, PPS), and managing performance tracking spreadsheets for real-world execution.
4.6 2.6K

Course Description

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Flash Sale -10%
  • 110 hours in total
  • 75 lessons
  • 24 challenges
  • 3 Certificates of completion
  • Lifetime access

Video

110 hours in total

Text material

382 pages

Assessments

24 challenges

Certificates

3 Certificates

What's included?

Outstanding features for highly customizable Courses, Units, Lessons, and Quizzes.

Comprehensive Knowledge

Clearly differentiate pros and cons of E-commerce models (D2C, Marketplace, Omni-channel) and accurately position the role of Affiliate Marketing in the E-commerce conversion funnel.

Working Pipeline

Master Affiliate operational mechanisms across major platforms (Shopee Open/Target Campaign, Amazon Associates/Influencer Program) and optimize key metrics: GMV, CTR, CR, and GPM.

Practice

Proficiently execute the end-to-end Target Collaboration workflow on TikTok Shop Affiliate Center: setting up Campaigns, configuring Commission & Free Samples, drafting professional English Invitation Copy, and finding/evaluating Creators across GMV Tiers (L0-L6).

Real Experiment

Build and manage performance tracking spreadsheets for sample dispatch (Sample Tracking Sheet) and content performance (Content Engagement & Outreach Conversion Tracking) following K-Brand standards.

Course Lessons

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Created by

Lucie

History Teacher
Lucie is a Digital Marketing Strategist specializing in global beauty marketing, with a strong focus on the U.S. skincare industry. She translates market data, consumer insights, and social trends into effective influencer marketing strategies and high-performing campaigns. With experience leading global influencer marketing campaigns across the U.S. and Europe, she has developed strong expertise in creator selection and evaluation, campaign planning, content strategy, and performance optimization. As one of Pickdi's first mentors, Lucie has mentored aspiring marketers, helping them understand the influencer marketing industry, build practical skills, and prepare with confidence for internships and their early careers.

Reviews

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4.8
2.3K ratings
5: 2.2K reviews
4: 45 reviews
3: 2 reviews
2: 0 reviews
1: 0 reviews
Bich Ngoc
4 hours ago
5.0
Saving time & resources with  ready-to-go-template!
The course is very concise and practical! The comparison section highlighting differences between Shopee Open/Target Campaigns and TikTok Shop Affiliate greatly expanded my mindset. Thanks to the Tracking Sheet system provided by Pickdi, our team standardized our entire Campaign performance measurement process and managed over 200 Creators simultaneously without missing orders or wasting budget.