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Jun Nguyen
This course provides a practical approach to decoding and structuring "Winning Content" to optimize conversion and engagement rates across multiple platforms (TikTok, Instagram, RedNote, X, YouTube). By mastering the 4 core content building blocks—Hooks, Formats, Storytelling & Structure, and CTAs—learners will gain a strong understanding of the Content Insight Framework (Collect, Compare, Identify, Explain, Act). The course helps learners transform data into Actionable Insights that can be directly applied to real-world Influencer Marketing campaigns.
4.6 2.6K

Course Description

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Flash Sale -10%
  • 110 hours in total
  • 75 lessons
  • 24 challenges
  • 3 Certificates of completion
  • Lifetime access

Video

110 hours in total

Text material

382 pages

Assessments

24 challenges

Certificates

3 Certificates

What's included?

Outstanding features for highly customizable Courses, Units, Lessons, and Quizzes.

Comprehensive Knowledge

Understand the 3 core factors that drive content performance (Audience Relevance, Content Execution, Platform Fit) and how to set objectives across Awareness, Consideration, and Conversion

Working Pipeline

Build a flexible cross-platform content strategy by understanding the specific "Platform Role" of TikTok (Discovery), Instagram (Brand Building), RedNote (Trust/Search), X (Real-time Engagement), and YouTube (Education)

Practice

Apply 5 categories of attention-grabbing Hooks within the first 3 seconds, combined with 7 core content formats (GRWM, Review, Tutorial, etc.)

Real Experiment

Apply the 5-step Content Insight Framework (Collect, Compare, Identify, Explain, Act) and the 5-layer analysis framework to identify why content succeeds or fails, and use these insights to optimize Influencer Marketing campaigns

Course Lessons

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Created by

Jun Nguyen

History Teacher
Jun is the Global Research Lead for Anua, specializing in influencer marketing and social media research. With nearly 10 years of experience in market research and marketing insights across FMCG, Beauty & Personal Care, and Digital Marketing, she now leads cross-market creator analysis, content insights, and social media research across Southeast Asia, the U.S, and China. Jun is passionate about sharing practical research methodologies that help researchers generate actionable insights and drive business growth.

Reviews

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4.3
4.6K ratings
5: 3.8K reviews
4: 530 reviews
3: 8 reviews
2: 0 reviews
1: 0 reviews
Nguyen Hoang Minh Quan
8 hours ago
5.0
Understandable!
I used to create content based mostly on instinct, but after taking this course, I understand how the algorithm game works. Learning how to capture attention in the first 3 seconds (Hook) and create a Visual Payoff has noticeably improved the engagement of my test content.