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Ha Doan Phuong
Professor
An intensive Micro-Sprint course equipping you with K-Brand standard Market Intelligence capabilities before launching any campaign. The curriculum systematically guides you through consumer behavior, TikTok/Instagram Social Listening, and decoding regional skincare needs and cultural contexts. Through real-world case studies spanning the US, EU, and Asia, you will learn to select hero ingredients and creator fits, optimizing ROI while avoiding copy-paste campaign errors.
4.6 2.6K

Course Description

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  • 110 hours in total
  • 75 lessons
  • 24 challenges
  • 3 Certificates of completion
  • Lifetime access

Video

110 hours in total

Text material

382 pages

Assessments

24 challenges

Certificates

3 Certificates

What's included?

Outstanding features for highly customizable Courses, Units, Lessons, and Quizzes.

Comprehensive Knowledge

Understand the strategic role of Market Intelligence across four foundational pillars: Purchase behavior, Platform behavior, Trust drivers, and Cultural context.

Working Pipeline

mplement a 4-step framework assessing macro environments, platform algorithms, deep TikTok/IG Social Listening, and data verification via Statista/Euromonitor.

Practice

Deconstruct international case studies across the US (Dermfluencers), Europe (Phygital Behavior), and Asia (KOS Livestreams & FOMO Affiliate Marketing).

Real Experiment

Evaluate physiological skin needs (Acne, Anti-aging, SPF) alongside cultural dynamics (Halal, Clean Beauty) to select effective Hero Items.

Course Lessons

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Created by

Ha Doan Phuong

History Teacher
Ha is a Global Researcher for Anua, specializing in the K-beauty market with two years of intensive research experience. Combining her strong analytical skills and acute market observation, Ha is dedicated to sharing practical knowledge and real-world experience, providing you with valuable, data-driven insights to navigate the beauty industry successfully.

Reviews

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4.7
3K ratings
5: 2.6K reviews
4: 400 reviews
3: 3 reviews
2: 0 reviews
1: 0 reviews
Thanh Tung
4 hours ago
5.0
Concise & practical!
A concise Micro-Sprint course packed with high-value frameworks. The 4-pillar methodology connecting research, product fit, and creator fit reflects true K-brand SOPs. I'm using the included toolkit to onboard our internal account teams.