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Jun
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Specialized training on cross-platform Creator metrics analysis and comparison (TikTok, Instagram, RedNote, X, YouTube, Facebook) tailored specifically for K-Brands campaigns. Students are equipped with a framework to deconstruct distribution algorithms, standardize Engagement Rate (ER) by View/Follower, calculate Unique Reach, and manage Audience Overlap risks. Consequently, Marketing professionals can optimize budgets, accurately evaluate Influencer capabilities, and build standardized campaign performance reports.
4.6 2.6K

Course Description

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Flash Sale -10%
  • 110 hours in total
  • 75 lessons
  • 24 challenges
  • 3 Certificates of completion
  • Lifetime access

Video

110 hours in total

Text material

382 pages

Assessments

24 challenges

Certificates

3 Certificates

What's included?

Outstanding features for highly customizable Courses, Units, Lessons, and Quizzes.

Comprehensive Knowledge

Accurately analyze and differentiate view-counting algorithms and Public Metrics (Likes, Comments, Shares, Saves, Reposts) across 6 platforms: TikTok, Instagram, RedNote, X, YouTube, and Facebook.

Working Pipeline

Standardize and measure Engagement Rate (ER) based on Followers or Views appropriately for each platform, avoiding common raw metric comparison pitfalls.

Practice

Build a Creator Evaluation Framework aligned with campaign objectives (Awareness, Engagement, Consideration, Conversion) for K-Beauty & K-Brands.

Real Experiment

Calculate Estimated Unique Reach and manage Audience Overlap risks among Creators within the same campaign.

Course Lessons

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Created by

Jun Nguyen

History Teacher
Jun is the Global Research Lead for Anua, specializing in influencer marketing and social media research. With nearly 10 years of experience in market research and marketing insights across FMCG, Beauty & Personal Care, and Digital Marketing, she now leads cross-market creator analysis, content insights, and social media research across Southeast Asia, the U.S, and China. Jun is passionate about sharing practical research methodologies that help researchers generate actionable insights and drive business growth.

Reviews

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4.7
2K ratings
5: 1.4K reviews
4: 698 reviews
3: 4 reviews
2: 0 reviews
1: 0 reviews
Thuy Duong Minh Nguyen
3 hours ago
5.0
i've found this for a long time!
The deep dive into RedNote (Xiaohongshu) and reading Comment-to-Like Ratios was extremely valuable for K-Beauty teams like ours! Applying the Estimated Unique Reach formula helped our team filter out Creators with overlapping audiences, optimizing 20% of last month's booking budget while keeping new customer acquisition numbers steady.