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Liam
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An intensive course guiding the production process of 15-second short-form commercial performance video ads (Short-Form Performance Ads). Trainees will learn how to decompose Master PSD layers, apply the 3-phase structural framework (Hook, Value, CTA), leverage Image-to-Video while preserving 100% product fidelity, integrate AI voiceovers, mix beat-matched audio, and publish multi-format vertical-first video assets.
4.6 2.6K

Course Description

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Flash Sale -10%
  • 110 hours in total
  • 75 lessons
  • 24 challenges
  • 3 Certificates of completion
  • Lifetime access

Video

110 hours in total

Text material

382 pages

Assessments

24 challenges

Certificates

3 Certificates

What's included?

Outstanding features for highly customizable Courses, Units, Lessons, and Quizzes.

Comprehensive Knowledge

Flexibly transition from a static to a dynamic mindset, separating Master PSD files into independent layers ready for short-video animation.

Working Pipeline

Operate the 15-second 3-phase action framework (Hook 0-3s, Value 3-12s, CTA 12-15s) to capture attention immediately and drive instant conversions.

Practice

Apply the Image-to-Video (I2V) First Frame strategy and Motion Control tools to create smooth background motion while preserving 100% sharp detail on products and logos.

Real Experiment

Establish a multi-layer audio system (AI Voiceover, BGM, SFX) synchronized to rhythm (beat-matching) and optimize multi-platform distribution following Vertical-First standards (9:16).

Course Lessons

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Created by

Liam

History Teacher
Liam brings over 8 years of practical experience in Multimedia Production, CGI/VFX, and Commercial Ad Design. A Digital Communication & Media graduate from Raffles University (Singapore), he has advised on visual and AI strategy for enterprise clients including The Grand Ho Tram, Nutifood Corp, NgocDung, Kangnam, and PICKDI Corp. Specializing in integrating Generative AI into commercial pipelines, he trains students in workflows that meet strict Korean partner standards.

Reviews

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4.4
2.5K ratings
5: 2.4K reviews
4: 45 reviews
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2: 0 reviews
1: 0 reviews
Vo Lam Truong
9 hours ago
5.0
Exceeded my expectations!
The golden 15-second structure (Hook - Value - CTA) is a true compass for our ad content team. Mastering how to create 3–5 Hook variants helped our performance ad campaigns significantly boost conversion rates and improve ROAS.