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Jasmine
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Comprehensive and practical training on China's Creator Ecosystem, focusing on key platforms RedNote (Xiaohongshu) and Douyin. Students will master the shift from KOL to KOC-driven marketing, understand modern consumer purchasing behavior ("Zhong Cao" - 种草), master algorithm distribution models (Discovery Feed vs. Follow Feed), and identify commercial collaboration formats (Paid Collaboration vs. Organic Seeding). Learners will gain analytical mindsets, search keyword localization skills (Beauty Slang/Keywords), and hands-on skills to build Creator Shortlists meeting K-Brand KPIs.
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Course Description

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  • 110 hours in total
  • 75 lessons
  • 24 challenges
  • 3 Certificates of completion
  • Lifetime access

Video

110 hours in total

Text material

382 pages

Assessments

24 challenges

Certificates

3 Certificates

What's included?

Outstanding features for highly customizable Courses, Units, Lessons, and Quizzes.

Comprehensive Knowledge

Clearly differentiate the operational mechanics, content distribution algorithms, and commercial models between RedNote (Xiaohongshu) and Douyin to select optimal platforms for campaign goals.

Working Pipeline

Master search keyword localization (Beauty Slang, Chinese Skincare/Beauty industry terminology) to conduct practical Influencer Research.

Practice

Build and evaluate Creator Shortlist standards (from KOCs to Macro KOLs) tailored to budget, Brand Awareness, or Direct Conversion goals.

Real Experiment

Solve real K-Brand Case Studies (such as Medicube PDRN Pink Peptide Serum) to standardize workflows within South Korean companies.

Course Lessons

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Created by

Jasmine

History Teacher
Jasmine is a Global Researcher for Anua, specializing in influencer marketing and social media research. With three years of experience across the beauty and furniture industries, she has supported global research projects through creator analysis, content research, and market insights across Southeast Asia and key global markets, including the U.S., Europe, China, and South Korea. Through this e-learning program, Jasmine hopes to share practical experience and research insights, helping researchers build confidence in applying research methodologies to real-world projects.

Reviews

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4.4
5.1K ratings
5: 4.1K reviews
4: 729 reviews
3: 19 reviews
2: 0 reviews
1: 0 reviews
Reviewer's name
17 minutes ago
5.0
Exceeded my expectations!
As a team lead, this course gave me the exact macro view needed to direct strategic K-Beauty campaigns. The systematic coverage from Seeding models to Pugongying and Ocean Engine is top tier. It's an outstanding internal training resource I recommend to all marketing staff on my team.