Demo course

Lucie is a Digital Marketing Strategist specializing in global beauty marketing, with a strong focus on the U.S. skincare industry. She translates market data, consumer insights, and social trends into effective influencer marketing strategies and high-performing campaigns. With experience leading global influencer marketing campaigns across the U.S. and Europe, she has developed strong expertise in creator selection and evaluation, campaign planning, content strategy, and performance optimization. As one of Pickdi's first mentors, Lucie has mentored aspiring marketers, helping them understand the influencer marketing industry, build practical skills, and prepare with confidence for internships and their early careers.